Want to increase sales for the rest of 2025 and roll that momentum straight into 2026? Resmark’s Brandon Lake unpacks nine battle-tested, AI-turbocharged tactics that have already added millions in revenue for tour operators. You’ll discover how to:
- Automate your marketing so bookings roll in while you sleep
- Build a repeatable booking engine that attracts and converts on autopilot
- Spot—and clone—your best guests with AI-driven insights
- Walk away with plug-and-play tactics you can deploy the same day, whether you’re a seasoned operator or just getting started.
Learn more about Resmark:
- ResmarkWeb – full-service marketing agency
- Remark Systems – software to automate your business
- WaiverSign – waiver system
More resources from Brandon & Resmark:
Key Takeaways from the webinar:
- Use AI to analyze customer review data for ideal customer profiling – Upload reviews from Google, Yelp, and OTAs into ChatGPT projects along with analytics data to uncover customer demographics, desires, fears, and emotional triggers objectively
- Focus on unchanging marketing fundamentals amid constant change – Instead of chasing every new tool or trend, concentrate on delivering “the right message to the right person at the right time” as your core strategy
- Optimize website load times for revenue impact – Every second of load time costs approximately $44,000 annually for operators doing $1 million in sales; aim for under 2.5 seconds on largest contentful paint
- Implement lead magnets beyond basic booking attempts – Create valuable content like insider guides or email series to capture contact information from visitors who aren’t ready to book immediately
- Design custom checkout flows for higher conversion rates – Moving beyond cookie-cutter booking processes to tailored experiences can increase conversion rates by 15% or more
- Collect email addresses from all adult participants, not just bookers – Use post-booking waiver processes to gather contact information for comprehensive follow-up marketing and experience enhancement
- Create automated nurture sequences based on customer language – Use actual customer review language in email subject lines and content rather than invented marketing copy for higher resonance
- Build advocate programs with personalized shareable content – Create individual guest story pages on your website with their photos and reviews, turning customers into a distributed marketing network
- Track and replicate exceptional guide behaviors – Analyze reviews to identify specific staff members mentioned frequently and understand what makes them successful for training replication
- Provide conversation starters through branded items – Give guests reusable items like water bottles that naturally prompt conversations about their experience with your company in their daily lives
