Want your pricing to earn more on busy days and fill more seats on quiet ones?
Daniel Pino from Aloja joins Tourpreneur to break down what dynamic pricing really looks like for day tours and activities, and how to start safely using it to grow revenue without adding guides or departures.
You’ll discover how to:
- Tell the difference between seasonal, variable, rules‑based, and AI‑optimized dynamic pricing
- Use booking pace and lead time to nudge earlier bookings and smooth demand
- Set guardrails so prices never drop below costs and do not exceed your comfort
- Push live prices to OTAs through your booking system integrations
- Test dynamic pricing on one tour and compare to a fixed‑price control
Key takeaways from the webinar:
Static pricing quietly loses revenue.
If you sell out at a single flat price, you likely underpriced peak days. If seats sit empty on slow days, you likely overpriced them.
Optimize for total revenue, not the highest price or the fullest bus
The goal is the sweet spot between rate and fill that yields the most total revenue.
Create a real incentive to book early
Tiny price gaps do not change behavior. Aim for about 25 or more per person between early and last‑minute dates.
Stay in control with clear rules
Set a floor, add an optional cap, exclude products, and override when needed.
Expect to measure results over a full quarter
Give the system about three months to learn and show year‑over‑year lift.
Implementation in three steps
1. Connect via your booking system and enable live price updates to OTAs.
2. Set floors, optional caps, and choose which products to include.
3. Launch on one tour and review after three months against a fixed‑price control.
Tourpreneur Preferred Partner Aloja.ai can run this on autopilot with your rules applied.
