Your website is getting overlooked by AI. When someone asks ChatGPT or Google’s AI Overview for tour recommendations, they’re getting instant answers pulled from structured, readable content. If your site isn’t set up for that, you’re invisible.
This webinar addresses the gap between how tour operators built websites in the past (focused on Google rankings and long-form content) and what actually works now. Adam Brandon from Tourism Tiger explains what makes a website perform in 2025: mobile-first design, fast load speeds, clear FAQs that AI can parse, authentic photos, strategic calls to action, and content structured for machines and humans alike.
You’ll learn what “high quality” actually means beyond aesthetics, how often to refresh pricing and content without hurting your rankings, what you can safely update yourself, and how modern SEO now includes three types of AI optimization. The session includes practical examples like schema markup, image file types, and page speed testing.
Ready to learn more?
Want the detailed AI SEO glossary mentioned in this webinar? Email sales@tourismtiger.com to get Tourism Tiger’s guide to LLM SEO, Answer Engine Optimization, and Generative Engine Optimization or visit https://tourismtiger.com/tourpreneur.
Top 10 Takeaways:
1. Success metrics have shifted. Traditional measure: “Did we rank on page one of Google?” New measure: “Did AI recommend my tour?” AI tools now pull structured answers directly into summaries, sometimes without users visiting your site.
2. Mobile-first is non-negotiable. 65–80% of tour operator website traffic comes from mobile. Your site must work flawlessly on phones.
3. Your hero section does heavy lifting. The top of your homepage needs instant clarity: what you sell, what makes you special, and authentic photos of people enjoying your tours. Skip AI-generated images.
4. Website performance is a trust signal. Fast load speed and smooth usability aren’t optional. Use Google’s PageSpeed tool (pagespeed.web.dev) to audit your site and identify issues.
5. FAQs are your AI optimization secret weapon. Clear question-and-answer formatting helps AI systems read and recommend your content. Add FAQs to your homepage and individual tour pages.
6. Update schedules vary by content type. Core info (pricing, policies, FAQs): every 3–6 months. Blogs and seasonal content: monthly. Reviews and photos: weekly or as they come in. New sites need time to index before making major changes.
7. Modern SEO includes three AI types. LLM SEO (ChatGPT, Gemini), Answer Engine Optimization (Siri, Alexa, Google answer boxes), and Generative Engine Optimization (AI-credited summaries). Traditional SEO is still the foundation.
8. Outdated content damages AI rankings. If Google or ChatGPT pulls incorrect pricing or old tour info from your site, it erodes trust and can lead to lost bookings or refunds.
9. Operators can maintain content safely. Write blogs, update text, add reviews, check links, and ensure tour pages match booking software. Leave security, hosting, payment gateways, schema markup, and technical SEO to professionals or experts.
10. Optimize images for speed. Use WebP or JPEG for photos (WebP is best for mobile). Use SVG or PNG for logos and icons. Run images through optimization tools to reduce file size without losing quality.
