Nicole Mahoney runs the Travel Alliance Partnership which is a small collective of tour operators banding together to create more buying power with suppliers, reselling each others’ tours, and much much more. In this Tourpreneur episode Nicole talks with Mitch Bach about how powerful these kinds of B2B partnerships can be when it comes to growing your tour business.
Timestamps:
00:00 “Passion for Tourism Economy”
03:51 Tour Operators Form TAP Alliance
08:59 Strategic Vision Enables TAP Acquisition
11:51 “Collaboration Key in Business Strategy”
17:04 Collaborative Travel Program Development
20:24 Collaborative DMO Efforts Target Canada
23:33 DMOs: Essential for Tour Operators
27:25 “Leveraging DMOs for Business Growth”
28:39 Building Relationships with DMOs
32:08 “Stand Out Through Collaboration”
36:07 Partnering with Tour Operators
39:44 Overcoming Fear with Growth Mindset
